Manufacturing in north India depends on agriculture which makes the jobs in agro-industry seasonal. Here’s a solution that can keep the products and capital rotating
The Indian economic scene is ever changing and to survive in any business, it’s important to connect with the source of money.
In the northeastern parts of India, the majority of people depend on agriculture directly or indirectly. The agro-industry is also dependent on various factors, one of which is seasons in India.
Seasons influence results in seasonal jobs which cause rural poverty. The rural population provides smart labor that has tremendous potential. Every man and woman in the villages of India is connected with the soil and knows about every inch of their land.
But the system in which they work Operates like this:
A person named Shiva is hired to work in a sugarcane field, he was paid an average wage daily with which he could buy bread and milk. During the end of the Kharif season, Shiva helps in the cultivation of sugarcane.
Now, most of the sugarcane is directly sold to the sugar extracting mills, and some of the procured cane is sold in the APMC system.
The main source of income for Shiva has ended till the next sowing season and he is suddenly thrown out of the loop.
In another village, a smart entrepreneur is running a factory where he uses the force of farmworkers in growing and harvesting the sugarcane in the season and then sells a set amount to the sugar mill.
The procured sugarcane will be processed and packed into a variety of products. The same farmworkers will now work in the production and manufacturing of the products. This will ensure a fixed salary and employment to the lowest section in society.
Moreover, the traditional products will be commercialized which will give a massive opportunity to the state infrastructure and will help in advertising the products that are grown in our soil.
Commercializing traditional products is the need of the hour. We are too much enticed by foreign brands that are manufacturing traditional products, but the traditional companies producing organic products are generally struggling to survive in the market.
Commercially manufacturing traditional products will help the indigenous companies to grow larger and many of them might actually export and advertise our cultural products overseas.
The vision is clearly to create jobs for everyone in the system.
From farm to factory, everyone is doing something to add value to that product which is known to all of us since childhood. Like jaggery, it’s been a common ingredient in our households for ages. But it’s available abundantly only during winters. So commercializing jaggery and its beloved products will help Shiva during the growth of raw materials, preparations of products, and marketing of the product by spreading a word about it.
The end products of some industries can give birth to more industries that will use those products as raw materials. This will further increase the chances of growth and variety in the end-user market.
When the world is trying to find an alternative to synthetic products, we should smartly slip into the scene and give the world market whatever it wants and more.
Commercializing traditional products is already the marketing strategy of hundreds of companies, but adding value to the lives of people on ground is something more important. As the foundation of any company is based on how much people trust your idea.
Ask yourselves, if you will consume the traditional products that will come straight out of your nearest farm or will you continue to help the international giants control your market.