From farm to the factory at Freyr
The location of our plant site is at a prime location in Fugana, Muzaffarnagar. The location adds a lot of importance to the successful running of this project.
The city is profitable in the traditional production of jaggery and provides a profitable market that ensures continuous running.
Uttar Pradesh is the biggest producer of sugar in the country. And this makes it the biggest consumer of jaggery and sugarcane products.
Following are the factors that make this location a prime factory site for our organization:
Being on a prime location near the sugarcane farm gave us an opportunity to start collaborative farming and even manufacturing with the experienced farmers of the area.
This collaborative approach and interactive farming are also making the farmers confident.
Traditionally, jaggery is produced near or in the sugarcane farm in a small vent or hut. It is a low-scale or household production that does not give a commercial return to the farmer.
But we are bringing a change in the local culture.
Tiny size jaggery production is done in the farms themselves. Sugarcane is alive till it is crushed. Hence fresh sugarcane is crushed in the farm itself to cut the cost of transportation and marketing.
Also, the revenue generated by selling jaggery is not enough to invest in it. The crushed trash and the roots are completely waste for the farmer, so that is also hectic for a farmer.
Jaggery should be made from filtered, purified, clean, unfermented juice of mature sugarcane stalk.
Jaggery is basically the crystallized sugar cane juice. Jaggery benefits over sugar make it healthier and easy to digest.
At Freyr, we prioritize the quality and taste of our product.
Our quality control takes laboratory methods to ensure the exact taste that tickles your sweet tooth.
The general requirements while making jaggery are set on a high standard:
The chemistry of the perfect jaggery is a secret recipe.
The product jaggery contains natural minerals and vitamins that are essential for our body.
It contains an enormous wealth of minerals, proteins & vitamins. This crowns it as one of the most wholesome and healthy sugars in the world.
Jaggery is the most ancient and the most widely consumed sugarcane product. Let's see how it is used in other ways:
1. Food Additives
Only permitted additives and chemical agents should be used and their quantity should also be used within permissible limits.
The following should be legibly and indelibly marked on each package:-
India has seen deteriorating conditions of the sugar mills in the past and present decade despite several supports and remedies extended by the Govt.
This has led to a decrease in the quality of life for an average sugarcane farmer in many states of India like Maharashtra, Uttar Pradesh, Tamil Nadu, Bihar, etc.
This project will not only help the farmer to come back on his feet and become independent but in turn, other villagers will also try to follow the same model for the development of their villages and attain self-reliance.